I don’t often feel disgusted by things I see on TV. In general I’m one of these people who thinks he’s seen it all, but today over lunch I was genuinely shocked. In the break from the trash TV I was watching was an advert put out by HMV advertising a set of CDs named “101 Housework Songs”. I can’t find the HMV version of the advert online, but is the same as the Sainsbury’s version shown here (Sorry, couldn’t find an embedded version but please do go and watch.)
Now, apart from this seeming to me like an utterly stupid concept (of course chores don’t suddenly become great fun when you stick some music on), what seemed most scary was that this final line of “A great gift for mum” was being treated as something reasonable to put out on TV. Where have the last 40 years of fighting for equality disappeared to? And how can massive corporations, whilst having equal ops policies for employment, be willing to put this kind of shite on TV?
I’m sure they’re keen to boost their sales in the run up to mothers’ day, but do we really still live in a society in which one can give this sort of thing as a gift to one’s mother in a non-spoofy way. I would hope not, but given that TV advertising is so expensive, I can only imagine that this is a relatively commercial product. Maybe things haven’t changed as much as we’d hoped. I, for one, will be sending complaints to HMV and Sainsbury’s.