You may not know it, but this video is worth watching again.

This post was written by Reuben on April 7, 2010
Posted Under: Film,Music

What were you doing in the summer of 2004? I was going to the gym alot (!), waiting for my a level results, and starting a relationship which ended abruptly when the girl in question took a holiday to France and made love to the entire male half of the native population. Yet a recent post at Socialist Unity has reminded of something else: the music video for Black Eyed Peas song “where is the love” was getting played over and over again. OK, so wikipedia has just told me that it actually came out a  year before, but since I don’t have a fucking clue what I was doing in summer 2003, I’m gonna stick with my original prose.

Anyway, with its constant refrains of “where is the love?”, this Black Eyed Peas song may not have been a new Das Capital in song form. Yet I would contend that the music video that accompanied it was indeed a rather excellent piece of politicized cinema.

The video reaches a crescendo from around 2  minutes 45. Band member is chased by police – onstensibly for sticking a question mark on a moving vehicle. Just as he is about to be caught the story splits, and two alternate endings are interspersed with one another. In one sits on the steps and challenges the calm and attentive police officer to consider some of the grander questions: “Whatever happened to the values of humanity whatever happened to the fairness and equality?…ask yourself”. Interspersed with this is a more common place ending to the narrative, in which the police officer pummels against the bonnet of a car and arrests him. What emerges is a vivid picture of being human in The Present, of men marching to the rythm of the machine, while daring to ask if things might be otherwise. And thus I can forgive the appeals to god, and imagery of people looking towards te sky. It is an appeal to that which stands beyond and outside of the everyday grind – and should strike a chord with all of us who aspire towards the revolutionary transformation of society.

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Reader Comments


Reuben, were you THAT stuck for something to write about today?


Written By jon on April 7th, 2010 @ 5:55 pm

You should watch the intro to the full ten-minute version of “Imma Be Rocking That Body”. In it, suggests that they replace their vocal contributions with a highly intelligent computer. Fergie objects voraciously, arguing that the plan lacks “soul”. Of course, what she means is that the increased use of technology in the name of improved efficiency ultimately leads to further exploitation of the worker and alienation from his Gattungswesen.

Written By Selena on April 7th, 2010 @ 7:52 pm

An excellent video and an excellent song! If only they had carried on in that vein.

Written By Chris H on April 7th, 2010 @ 8:30 pm

Chris I could not agree more – so much shit since then.

Written By Reuben on April 8th, 2010 @ 12:11 am

Now do Pon De Floor by Major Lazer

Written By Joe on April 8th, 2010 @ 10:29 am

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