Channel4′s Disgusting New Adverts

This post was written by Jacob on March 17, 2012
Posted Under: Uncategorized

Just when you thought that Channel4′s advertising policy couldn’t get any worse, they start putting up billboards like this. No doubt they believe that disabled people are an easy target, who won’t kick up a fuss. Please share, complain, graffiti, or whatever you deem to be the appropriate response.

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Reader Comments

Dan Runwell

Er, isn’t the whole point of these posters to question our own prejudices?

I seriously cannot see anything wrong with this at all.

Bit pointless having a go at these when there are lots of genuine issues to address elsewhere.

I honestly think you’ve missed the point here. Sorry.

#1 
Written By Dan Runwell on March 17th, 2012 @ 10:22 pm

Dan – Is it? Or is it a bloody freak show? Is it exactly what happened in Victorian times? “Look at the weirdo, glad I’m not like that…..

I BET you’re not disabled – go on, how much shall we say? 50p? A Quid?

#2 
Written By Sue Marsh on March 18th, 2012 @ 10:29 am
Ron Moule

These promotions cannot be compared with medical-forensic images of the late Victorian era. They are public, the subjects have an opportunity to challenge and elaborate, and it’s part of an ongoing debate. Not only datable but DEBATABLE. Stands as great challenge to ITV’s reliance upon male-centric heteronormative ” Let the needle see the prick “

#3 
Written By Ron Moule on March 18th, 2012 @ 5:34 pm
Nick

@Dan – you’ve instantly conveyed your own prejudice in your first line. You’ve automtically assumed that disabled people *are* somehow ‘other’, inferior and DO have trouble finding a relationship. Why call it ‘The Undateables’? What message is that supposed to send across? Disabled = Undateable. Is it? Really? Why have freak-show style pictures on the ad? What messahe is that? Disabled people are freaks, weird-looking, something not-like-me, something Im glad Im not. Why not have entirely ‘normal’ looking people and call it something less segragating? In fact why not just include disabled people in standard everyday programmes about dating or whatever else, instead of segregating us by creating this crap at all?

@Sue – exactly.

I am disabled. I find the ad offensive. I have been in a relationship for 12 years. I am not a freak, I do not exist for your entertainment purposes or to fill corporate wallets and I do not ‘have trouble’ seeking dates. I am a human being – just like you?

The title and pictures send the message that 1) disabled people are ‘undateable’ 2) disabled people are Other, they’re weird-looking freaks, something I don’t want to be like. Why not instead try to spread the message that disabled people really are just that – people. Just like those ‘regular’ people on the street who have trouble finding love so have to go to, ah, dating agencies…

#4 
Written By Nick on March 19th, 2012 @ 10:06 am
ab

I feel I have to agree with Dan, I watched the programme and I am not sure if it really made any judgements on disabled people as a group but certainly made me think about my own prejudices – for example a I would find somebody with a disfigured face less dateable than somebody without that disability – looks shouldn’t be important but it’s the first thing we have to go off.

If nothing else it highlighted the struggles everybody has when finding a partner seem to be more acute when you have a noticeable disability. All of the individuals in the program seemed to be represented in a very positive manner so I don’t buy the gawping / Victorian freak show argument.

Apart from the title which I don’t believe is intended literally I don’t really understand the objections to the problem.

#5 
Written By ab on June 8th, 2012 @ 12:50 pm

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